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Your Guide to GAF Factory Certification & Top Roofing Contractors in Traverse City

May 28, 2025 | Roof Replacement, Shingles, Warranties

When protecting your home in Northern Michigan, few investments are more important than a high-quality roof. Whether planning a complete roof replacement or simply looking for a reliable maintenance partner, the contractor you choose makes all the difference. In a region like Traverse City—where weather conditions can shift quickly between lake-effect snow and harsh summer sun—it’s critical to work with roofing professionals who understand the local climate and uphold the highest installation standards.

In this guide, we’ll explore what it means to be a GAF Factory-Certified Contractor, why it matters when hiring Traverse City roofing contractors, and how we at Herbert Roofing meet—and exceed—those expectations.

What Is a GAF Factory-Certified Contractor?

GAF is North America’s largest roofing manufacturer, producing industry-leading asphalt shingles and roofing systems. But GAF’s true strength lies in its certification program, which is designed to ensure homeowners get not only the best roofing materials but also the highest-quality installation.

To become a GAF Factory-Certified Contractor, a roofing company must meet strict criteria, including:

  • Proper Licensing: Must be licensed where required by state or local laws.
  • Adequate Insurance: Must carry full insurance coverage to protect customers and crews.
  • Proven Reputation: Must have a track record of quality craftsmanship and ethical business practices.
  • Ongoing Training: Must commit to ongoing professional development in GAF installation methods and product advancements.

A list of benefits with certified contractors vs non certified roofing contractors

Only about 2% of roofing contractors nationwide earn this certification, making it one of the most trusted distinctions in the industry.

Why GAF Certification Matters in Traverse City

The weather in Traverse City demands roofing solutions that are built to last. From lake-effect snow and heavy rainfall to high winds and freeze-thaw cycles, your roof must perform year-round. Hiring a GAF Factory-Certified Contractor ensures:

  • Advanced Weather Protection: GAF roofing systems are engineered for durability in extreme conditions.
  • Proper Installation: Certified contractors are trained to follow strict GAF installation procedures, reducing the risk of leaks and material failures.
  • Extended Warranties: Only GAF-certified contractors can offer enhanced warranties, such as the GAF System Plus or Golden Pledge® Warranty, which cover materials and labor.

With Herbert Roofing, you get all this and more—local expertise, superior service, and a commitment to protecting Traverse City homes.

Why Choose Herbert Roofing as Your GAF-Certified Roofing Company

As a top Traverse City roofing contractor, Herbert Roofing is proud to be GAF Factory-Certified. Here’s what sets us apart from the rest:

  1. Deep Local Roots

We’re not just another out-of-town roofing company. Our team lives and works in Northern Michigan, which means we understand the unique demands of the region’s climate. When you call Herbert Roofing, you’re getting residential roofers who know how to build lasting roofs.

  1. Comprehensive Roofing Services

Whether you need a minor repair, full roof replacement, or storm damage assessment, we’ve got you covered. We also offer new roof financing options to make your roofing project more affordable.

  1. Trusted Reputation

With decades of experience and hundreds of satisfied homeowners across Michigan, Herbert Roofing has earned a reputation for reliability, honesty, and high-quality work. We’re proud of the trust we’ve earned from homeowners across Northern Michigan, consistently receiving 5-star reviews for our quality workmanship, reliability, and customer care.

  1. GAF Warranty Coverage

Our GAF certification offers exclusive warranties that cover your investment for up to 50 years. That means peace of mind for decades to come.

Understanding the Benefits of GAF Roofing Systems

When you hire a GAF-certified roofing company like Herbert Roofing, you get more than great shingles. You’re getting an entire roofing system built to work together, including:

  • Leak Barrier: Protects vulnerable areas like valleys and chimneys from water infiltration.
  • Roof Deck Protection: Shields the deck from moisture while allowing the roof to breathe.
  • Starter Strip Shingles: Improves adhesion and reduces blow-offs.
  • Lifetime Shingles: Durable, beautiful, and designed to withstand high winds and weather.
  • Attic Ventilation: Helps regulate moisture and temperature to prolong roof life.
  • Ridge Cap Shingles: Adds finishing touches and extra protection at the roof’s peak.

The complete review of the GAF roofing system and how it is layed down

Combined with professional installation, this system provides comprehensive protection for your home.

Common Questions About GAF Certification and Roofing in Traverse City

How do I verify if a contractor is GAF Factory-Certified?

GAF maintains an online directory of certified contractors. You can also check directly with the contractor—Herbert Roofing proudly displays our certification on all materials and marketing.

Are GAF shingles worth it?

Yes. GAF shingles consistently rank at the top in durability, warranty coverage, and appearance. They are engineered for harsh climates like Traverse City’s and offer long-term savings by reducing repair and energy costs.

Does GAF certification cost more?

Not necessarily. While certified contractors may charge slightly more due to the higher training and warranty coverage level, the long-term value in durability and reduced risk of failure far outweigh the upfront investment.

Flexible New Roof Financing Available

A roof replacement is one of the most essential investments in your home, but it doesn’t have to break your budget. Herbert Roofing offers new roof financing options with flexible terms, making it easier to get the roof you need when you need it most.

We’ll walk you through:

  • Credit approval
  • Zero-down payment options
  • Low monthly payments
  • Deferred interest promotions

No matter your financial situation, we’ll help you find a plan that works.

Choose A Certified Traverse City Roofing Contractor

If you’re searching for Traverse City roofing contractors, don’t settle for just any team with a truck and a ladder. Your home deserves a certified expert with a proven track record, trusted materials, and top-tier warranty protection. With Herbert Roofing, you’re choosing a local roofing company backed by the best name in industry, GAF.

From residential roofers to full-service specialists, our team is here to guide you through every step of your roofing project. Whether you need roof replacement, repairs, or just an inspection, we’re here to help.

Ready to Protect Your Home with a GAF-Certified Roof?

Contact Herbert Roofing today to schedule an estimate and see how our GAF Factory-Certified team can elevate your home’s protection, style, and value. Serving Traverse City and all of Northern Michigan.

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