When protecting your home in Northern Michigan, few investments are more important than a high-quality roof. Whether planning a complete roof replacement or simply looking for a reliable maintenance partner, the contractor you choose makes all the difference. In a region like Traverse City—where weather conditions can shift quickly between lake-effect snow and harsh summer sun—it’s critical to work with roofing professionals who understand the local climate and uphold the highest installation standards.
In this guide, we’ll explore what it means to be a GAF Factory-Certified Contractor, why it matters when hiring Traverse City roofing contractors, and how we at Herbert Roofing meet—and exceed—those expectations.
What Is a GAF Factory-Certified Contractor?
GAF is North America’s largest roofing manufacturer, producing industry-leading asphalt shingles and roofing systems. But GAF’s true strength lies in its certification program, which is designed to ensure homeowners get not only the best roofing materials but also the highest-quality installation.
To become a GAF Factory-Certified Contractor, a roofing company must meet strict criteria, including:
- Proper Licensing: Must be licensed where required by state or local laws.
- Adequate Insurance: Must carry full insurance coverage to protect customers and crews.
- Proven Reputation: Must have a track record of quality craftsmanship and ethical business practices.
- Ongoing Training: Must commit to ongoing professional development in GAF installation methods and product advancements.
Only about 2% of roofing contractors nationwide earn this certification, making it one of the most trusted distinctions in the industry.
Why GAF Certification Matters in Traverse City
The weather in Traverse City demands roofing solutions that are built to last. From lake-effect snow and heavy rainfall to high winds and freeze-thaw cycles, your roof must perform year-round. Hiring a GAF Factory-Certified Contractor ensures:
- Advanced Weather Protection: GAF roofing systems are engineered for durability in extreme conditions.
- Proper Installation: Certified contractors are trained to follow strict GAF installation procedures, reducing the risk of leaks and material failures.
- Extended Warranties: Only GAF-certified contractors can offer enhanced warranties, such as the GAF System Plus or Golden Pledge® Warranty, which cover materials and labor.
With Herbert Roofing, you get all this and more—local expertise, superior service, and a commitment to protecting Traverse City homes.
Why Choose Herbert Roofing as Your GAF-Certified Roofing Company
As a top Traverse City roofing contractor, Herbert Roofing is proud to be GAF Factory-Certified. Here’s what sets us apart from the rest:
- Deep Local Roots
We’re not just another out-of-town roofing company. Our team lives and works in Northern Michigan, which means we understand the unique demands of the region’s climate. When you call Herbert Roofing, you’re getting residential roofers who know how to build lasting roofs.
- Comprehensive Roofing Services
Whether you need a minor repair, full roof replacement, or storm damage assessment, we’ve got you covered. We also offer new roof financing options to make your roofing project more affordable.
- Trusted Reputation
With decades of experience and hundreds of satisfied homeowners across Michigan, Herbert Roofing has earned a reputation for reliability, honesty, and high-quality work. We’re proud of the trust we’ve earned from homeowners across Northern Michigan, consistently receiving 5-star reviews for our quality workmanship, reliability, and customer care.
- GAF Warranty Coverage
Our GAF certification offers exclusive warranties that cover your investment for up to 50 years. That means peace of mind for decades to come.
Understanding the Benefits of GAF Roofing Systems
When you hire a GAF-certified roofing company like Herbert Roofing, you get more than great shingles. You’re getting an entire roofing system built to work together, including:
- Leak Barrier: Protects vulnerable areas like valleys and chimneys from water infiltration.
- Roof Deck Protection: Shields the deck from moisture while allowing the roof to breathe.
- Starter Strip Shingles: Improves adhesion and reduces blow-offs.
- Lifetime Shingles: Durable, beautiful, and designed to withstand high winds and weather.
- Attic Ventilation: Helps regulate moisture and temperature to prolong roof life.
- Ridge Cap Shingles: Adds finishing touches and extra protection at the roof’s peak.
Combined with professional installation, this system provides comprehensive protection for your home.
Common Questions About GAF Certification and Roofing in Traverse City
How do I verify if a contractor is GAF Factory-Certified?
GAF maintains an online directory of certified contractors. You can also check directly with the contractor—Herbert Roofing proudly displays our certification on all materials and marketing.
Are GAF shingles worth it?
Yes. GAF shingles consistently rank at the top in durability, warranty coverage, and appearance. They are engineered for harsh climates like Traverse City’s and offer long-term savings by reducing repair and energy costs.
Does GAF certification cost more?
Not necessarily. While certified contractors may charge slightly more due to the higher training and warranty coverage level, the long-term value in durability and reduced risk of failure far outweigh the upfront investment.
Flexible New Roof Financing Available
A roof replacement is one of the most essential investments in your home, but it doesn’t have to break your budget. Herbert Roofing offers new roof financing options with flexible terms, making it easier to get the roof you need when you need it most.
We’ll walk you through:
- Credit approval
- Zero-down payment options
- Low monthly payments
- Deferred interest promotions
No matter your financial situation, we’ll help you find a plan that works.
Choose A Certified Traverse City Roofing Contractor
If you’re searching for Traverse City roofing contractors, don’t settle for just any team with a truck and a ladder. Your home deserves a certified expert with a proven track record, trusted materials, and top-tier warranty protection. With Herbert Roofing, you’re choosing a local roofing company backed by the best name in industry, GAF.
From residential roofers to full-service specialists, our team is here to guide you through every step of your roofing project. Whether you need roof replacement, repairs, or just an inspection, we’re here to help.
Ready to Protect Your Home with a GAF-Certified Roof?
Contact Herbert Roofing today to schedule an estimate and see how our GAF Factory-Certified team can elevate your home’s protection, style, and value. Serving Traverse City and all of Northern Michigan.
Measurement:
Accurate measurements are critical. For asphalt shingle roofs, you divide the total surface area by 100 to get “roofing squares” (one square = 100 sq ft) when calculating materials and labor. GAF Many roofing contractors now use tools such as satellite imagery and specialized apps to measure quickly. GAF
Choosing Materials and Contractor
Question: Which shingles and which local roofing company should I pick?
Materials:
- Asphalt shingles are the dominant choice for residential roofing across the U.S. and Michigan, because they cost less and are easier to install. GAF
- Brand matters. For instance, GAF is North America’s largest roofing manufacturer and certifies certain contractors to give stronger warranties. GAF
- If you’re selecting between brands like GAF or CertainTeed, check their warranty options and whether the contractor is “Factory-Certified”.
Contractor:
- Choose a local roofing company experienced with Michigan weather (snow loads, ice dams, proper ventilation for cold climates).
- Ensure they are licensed, insured, and can provide roofing system warranties, not just material warranties.
- Ask for references, check local reviews, and verify they are comfortable working with permits in areas such as Saginaw, Midland, Bay City, Traverse City, and Harbor Springs.
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Shingle Tier
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Typical Lifespan*
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Pros |
Cons |
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Basic 3-tab asphalt
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~20–25 years
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Lower cost
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Less durability, fewer style options
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Architectural (dimensional) asphalt
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~25–30 years or more
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Better durability, looks better
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Higher upfront cost
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Premium asphalt / enhanced warranties
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30+ years *if well maintained
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Longest asphalt option
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Highest cost of asphalt category
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*Life spans vary heavily by climate, installation, and maintenance.
Pro vs. Con: Hiring a Certified Contractor
Pros
- Certified teams can offer stronger warranties
- Better trained in proper roof system installation
- More likely to understand local Michigan code & climate issues
Cons
- Generally, a higher upfront cost
- Might require more lead time (busy season)
Budgeting & Financing
Question: How much will this cost, and how can I afford it?
As of 2023, the average cost of replacing an asphalt shingle roof in the U.S. is about $14,959. GAF Keep in mind this average includes many regions and sizes; your cost in Michigan may vary due to local labor, permit costs, disposal of old materials, snow-load requirements, etc.
Factors that influence cost:
- Size and pitch of your roof
- Complexity (dormers, hips, valleys)
- Materials chosen (basic vs premium)
- Local building codes and permit fees
- Removal of old roof vs overlay
- Ventilation improvements, attic insulation
- Warranty type and contractor certification
Financing Options
Many local roofing companies (including Herbert Roofing) offer roof financing (monthly payments) or help you apply for home-improvement loans. Also, replacing your roof now may save on future repair costs (which would be more costly if damage occurs before replacement).
Scheduling and Pre-Installation Preparation
Question: What should I expect before installation day?
Once you’ve selected your contractor and signed a contract, the following steps are:
- Schedule the replacement; peak roofing season in Michigan is often late spring through early fall (avoid deep winter if possible).
- Permits & inspections: Your contractor should handle the local permit process for your city (Saginaw, Midland, etc.).
- Material delivery: Shingles, underlayment, and flashing materials will arrive before installation.
- Prepare your property:
- Remove vehicles from the driveway if roofers need access.
- Clear valuables (sensitive electronics) from the attic in case of vibrations.
- Board up or protect landscaping near the house (shingle nails can scatter).
- Old roof removal plan: If your roof has two or more layers of shingles, local Michigan codes may require a full tear-off.
- Weather contingency plan: Since Michigan weather can change rapidly, agree with your roofer on a backup date or plan in case of rain or snow.
Maintenance Plan & Longevity
Question: How do I ensure my new roof lasts as long as possible?
In Michigan’s climate, longevity is enhanced by:
- Scheduling annual roof inspections (especially after winter or major storms).
- Cleaning debris (leaves, branches) off roofs and in gutters.
- Maintaining attic ventilation and insulation (to prevent ice dams and excessive heat).
- Watching for moss or algae and addressing quickly — they can shorten shingle life.
- According to This Old House, climate and maintenance are significant factors in lifespan variation. This Old House
- Respect the warranty conditions (for example, some warranties require certified installation, restrict walking on shingles, or limit colors).
- Consider adding features such as ridge vents or ice-dam barriers if they are not already installed.
How Roof Replacement Works in Michigan’s Climate
When you live in Michigan (snow, freeze/thaw cycles, high winds by the lakeshore), these climate-specific considerations matter:
- Ice dams: Without proper underlayment and ventilation, melting snow refreezes at eaves and forces water under shingles. Use an ice-dam barrier.
- Snow load & steep pitch: Roof pitch affects snow shedding; steep roofs may cost more but shed snow more reliably.
- Wind/snow exposure: Particularly in Bay City, Traverse City, or Harbor Springs near the Great Lakes. Choose shingles rated for higher wind resistance.
- Temperature swings: These cause expansion/contraction, which can reduce shingle life.
- Regional code/permit differences: Roofing requirements may differ by county or municipality; your local roofing company should know.
Undertaking a roof replacement is one of the most significant investments you’ll make for your home, especially in Michigan’s climate. By working with a trusted local roofing company like Herbert Roofing, choosing the right materials (such as GAF or CertainTeed asphalt shingles), and following a transparent process from inspection through maintenance, you’ll protect your home, enhance curb appeal, and improve resale value.
If you’re in Saginaw, Midland, Bay City, Traverse City, Harbor Springs, or nearby Michigan areas and think it may be time for a roof replacement (or want a professional inspection), contact Herbert Roofing today. Let us help you plan a roof that’s built for Michigan and built to last.
Frequently Asked Questions About Roof Replacement in Michigan
1. How do I know if I need a full roof replacement or just repairs?
If your roof only has a few missing or cracked shingles, a quick repair might do the trick. But when you see widespread curling shingles, granules collecting in your gutters, multiple leaks, sagging areas, or sunlight peeking through your attic, it’s usually time for a full roof replacement. In Michigan, where harsh winters and temperature swings take their toll, waiting too long can make the damage worse. According to GAF, these symptoms indicate that a new roof will better protect your home than ongoing patchwork repairs.
2. How long does an asphalt shingle roof typically last in Michigan?
Under normal conditions, asphalt shingle roofs last about 20–30 years. However, Michigan’s freeze-thaw cycles, heavy snow, and moisture can shorten that lifespan. If your roof is nearing 20 years old, it’s smart to schedule an inspection.
3. What brands and warranties should I look for when replacing my roof?
Two of the most trusted roofing brands in the U.S. are GAF and CertainTeed. Both offer multi-layer roofing systems designed for durability and backed by strong manufacturer warranties. The key is hiring a factory-certified contractor, like Herbert Roofing, because certification allows you to qualify for enhanced system warranties that cover not just the materials, but also the workmanship. GAF recommends registering your new roof to ensure the warranty remains active.
4. Can I finance a roof replacement, and what should I budget for?
Yes — most local roofing companies, including Herbert Roofing, offer roof financing options or can help you apply for a home-improvement loan. This makes it easier to spread out payments rather than paying the full amount up front. The average asphalt shingle roof replacement in the U.S. was around $14,959 in 2023 (according to GAF data), but your exact cost will depend on your roof size, materials, and design complexity. A certified contractor can help you customize a quote that fits both your budget and your long-term home goals.
5. What should I expect on installation day, and how can I prepare?
Roof replacement day can be busy, but it’s a smooth process when you plan. The crew will start by tearing off the old shingles and inspecting the deck for damage. Then they’ll install underlayment, flashing, and ice-dam barriers, followed by your new shingles. Before the team arrives, move vehicles out of the driveway, cover or move outdoor items, and protect landscaping from debris. A reputable roofer will handle cleanup, magnet sweep for nails, and a final inspection to ensure everything meets code.
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