The Negative Effects of Selecting the Wrong Commercial Roofing Company For Your Business and What You Can Do About It
Oct 2, 2019 | Roof Replacement
It’s important to understand how you can spot the right commercial roofing company for your business. They are friendly, knowledgeable, and easy to work with. However, it’s also important to note what you should avoid while on your search. There are some heavy consequences associated with working with a disreputable business.
Especially, when you’re in the middle trying to complete a difficult project—like replacing your entire roof.
If you are curious what red flags you should be on the lookout for when searching for the perfect commercial roofing company in your area, keep reading.
They don’t have glowing testimonials
Web presence is so important in this day and age. You can do some digging of your own and read through reviews left from previous clients. If your business does not have reviews on their website or even a website to begin with, ask the commercial roofing company for references. Use your best judgment. If they don’t have promising testimonials, it may be time to move on and find another more reliable company.
The company is unclear about its experience
Finding a company with the right credentials is just as important. Of course, you want to work with a company that is knowledgeable and experienced, so make sure their certifications check out. Some of the most popular certifications for roofers and contractors are:
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- National Roof Certification
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- A license or certification from the state you’re in
Look for the logos on their website, or ask the business upfront about their credentials.
They are not insured
A reputable company should always have insurance. Be sure to verify, and if they don’t, continue your search elsewhere. This is a huge red flag that you are not working with professionals. Steer clear.
They speed through a proper roof inspection
Though a decent roof inspection shouldn’t take too long, a quick glance can’t identify damage either. If a company stops by your place of business, with a pamphlet in hand, telling you that they were able to spot serious damage after a storm while walking by, be wary.
Call a company out to do a proper inspection of your commercial property if you’re worried about hail damage.
They can’t offer you a warranty
Sometimes damage doesn’t reveal itself right away. A warranty protects you from the outrageous costs of repair if the job isn’t completed properly. You’ll be glad you purchased a warranty in case problems do arise down the line, so make this a requirement while searching.
The company does not offer a range of useful services
You want to work with a contractor or business that is skilled in many areas. The best businesses are versatile and offer a wide variety of services from roof repair to roof replacement. Also, ask yourself, do they service more than one type of roof?
The risks
The risks associated with working with a company that neither values your time or business are detrimental. You’re not only putting the integrity of your company on the line, but you’re also risking the wellbeing of your employees.
So what’s the alternative?
Reputable roofing companies should be professional, knowledgable, and answer all of your questions
These a just a handful of red flags that should keep you on your toes if you’re dealing with a less than professional roofing company for your place of business. Commercial roof installation is no joke, and you deserve to work with a company that values your business.
A reputable commercial roofing company, on the other hand, should be knowledgable, open, friendly, and professional.
Measurement:
Accurate measurements are critical. For asphalt shingle roofs, you divide the total surface area by 100 to get “roofing squares” (one square = 100 sq ft) when calculating materials and labor. GAF Many roofing contractors now use tools such as satellite imagery and specialized apps to measure quickly. GAF
Choosing Materials and Contractor
Question: Which shingles and which local roofing company should I pick?
Materials:
- Asphalt shingles are the dominant choice for residential roofing across the U.S. and Michigan, because they cost less and are easier to install. GAF
- Brand matters. For instance, GAF is North America’s largest roofing manufacturer and certifies certain contractors to give stronger warranties. GAF
- If you’re selecting between brands like GAF or CertainTeed, check their warranty options and whether the contractor is “Factory-Certified”.
Contractor:
- Choose a local roofing company experienced with Michigan weather (snow loads, ice dams, proper ventilation for cold climates).
- Ensure they are licensed, insured, and can provide roofing system warranties, not just material warranties.
- Ask for references, check local reviews, and verify they are comfortable working with permits in areas such as Saginaw, Midland, Bay City, Traverse City, and Harbor Springs.
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Shingle Tier
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Typical Lifespan*
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Pros |
Cons |
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Basic 3-tab asphalt
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~20–25 years
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Lower cost
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Less durability, fewer style options
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Architectural (dimensional) asphalt
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~25–30 years or more
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Better durability, looks better
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Higher upfront cost
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Premium asphalt / enhanced warranties
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30+ years *if well maintained
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Longest asphalt option
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Highest cost of asphalt category
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*Life spans vary heavily by climate, installation, and maintenance.
Pro vs. Con: Hiring a Certified Contractor
Pros
- Certified teams can offer stronger warranties
- Better trained in proper roof system installation
- More likely to understand local Michigan code & climate issues
Cons
- Generally, a higher upfront cost
- Might require more lead time (busy season)
Budgeting & Financing
Question: How much will this cost, and how can I afford it?
As of 2023, the average cost of replacing an asphalt shingle roof in the U.S. is about $14,959. GAF Keep in mind this average includes many regions and sizes; your cost in Michigan may vary due to local labor, permit costs, disposal of old materials, snow-load requirements, etc.
Factors that influence cost:
- Size and pitch of your roof
- Complexity (dormers, hips, valleys)
- Materials chosen (basic vs premium)
- Local building codes and permit fees
- Removal of old roof vs overlay
- Ventilation improvements, attic insulation
- Warranty type and contractor certification
Financing Options
Many local roofing companies (including Herbert Roofing) offer roof financing (monthly payments) or help you apply for home-improvement loans. Also, replacing your roof now may save on future repair costs (which would be more costly if damage occurs before replacement).
Scheduling and Pre-Installation Preparation
Question: What should I expect before installation day?
Once you’ve selected your contractor and signed a contract, the following steps are:
- Schedule the replacement; peak roofing season in Michigan is often late spring through early fall (avoid deep winter if possible).
- Permits & inspections: Your contractor should handle the local permit process for your city (Saginaw, Midland, etc.).
- Material delivery: Shingles, underlayment, and flashing materials will arrive before installation.
- Prepare your property:
- Remove vehicles from the driveway if roofers need access.
- Clear valuables (sensitive electronics) from the attic in case of vibrations.
- Board up or protect landscaping near the house (shingle nails can scatter).
- Old roof removal plan: If your roof has two or more layers of shingles, local Michigan codes may require a full tear-off.
- Weather contingency plan: Since Michigan weather can change rapidly, agree with your roofer on a backup date or plan in case of rain or snow.
Installation Day
Question: What happens on the actual replacement day?
Here’s a typical flow:
- Tear Off: Removal of existing shingles (and possibly underlayment) down to the roof deck.
- Deck inspection/repairs: Any damaged decking will be replaced.
- Install underlayment & ice-dam barrier: Critical in Michigan’s climate, where snow/ice melt can freeze at eaves.
- Flashing & ventilation work: Install or upgrade flashing around chimneys, vents, and valleys. Proper attic ventilation is key to shingle longevity.
- Shingle installation: Lay the chosen asphalt shingles (GAF, CertainTeed) per manufacturer’s specifications.
- Cleanup & disposal: Contractor should haul off old materials and leave the site tidy; nail sweep or magnet to clear stray nails.
- Final inspection & homeowner walkthrough: You’ll have the chance to review the roof and ask questions.
Post-Installation Inspection & Warranty Registration
Question: What should I do after the roof is installed?
- Walk the roof perimeter with your contractor (from ground level) for final review.
- Request all warranty documentation (manufacturer and workmanship).
- Register your warranty with the manufacturer (often the contractor does this on your behalf). Manufacturers like GAF highlight this as part of a proper system installation. GAF
- Take photos of the new roof for insurance records.
- Review maintenance instructions: cleaning gutters, trimming overhanging branches, and checking attic ventilation.
Maintenance Plan & Longevity
Question: How do I ensure my new roof lasts as long as possible?
In Michigan’s climate, longevity is enhanced by:
- Scheduling annual roof inspections (especially after winter or major storms).
- Cleaning debris (leaves, branches) off roofs and in gutters.
- Maintaining attic ventilation and insulation (to prevent ice dams and excessive heat).
- Watching for moss or algae and addressing quickly — they can shorten shingle life.
- According to This Old House, climate and maintenance are significant factors in lifespan variation. This Old House
- Respect the warranty conditions (for example, some warranties require certified installation, restrict walking on shingles, or limit colors).
- Consider adding features such as ridge vents or ice-dam barriers if they are not already installed.
How Roof Replacement Works in Michigan’s Climate
When you live in Michigan (snow, freeze/thaw cycles, high winds by the lakeshore), these climate-specific considerations matter:
- Ice dams: Without proper underlayment and ventilation, melting snow refreezes at eaves and forces water under shingles. Use an ice-dam barrier.
- Snow load & steep pitch: Roof pitch affects snow shedding; steep roofs may cost more but shed snow more reliably.
- Wind/snow exposure: Particularly in Bay City, Traverse City, or Harbor Springs near the Great Lakes. Choose shingles rated for higher wind resistance.
- Temperature swings: These cause expansion/contraction, which can reduce shingle life.
- Regional code/permit differences: Roofing requirements may differ by county or municipality; your local roofing company should know.
Undertaking a roof replacement is one of the most significant investments you’ll make for your home, especially in Michigan’s climate. By working with a trusted local roofing company like Herbert Roofing, choosing the right materials (such as GAF or CertainTeed asphalt shingles), and following a transparent process from inspection through maintenance, you’ll protect your home, enhance curb appeal, and improve resale value.
If you’re in Saginaw, Midland, Bay City, Traverse City, Harbor Springs, or nearby Michigan areas and think it may be time for a roof replacement (or want a professional inspection), contact Herbert Roofing today. Let us help you plan a roof that’s built for Michigan and built to last.
Frequently Asked Questions About Roof Replacement in Michigan
1. How do I know if I need a full roof replacement or just repairs?
If your roof only has a few missing or cracked shingles, a quick repair might do the trick. But when you see widespread curling shingles, granules collecting in your gutters, multiple leaks, sagging areas, or sunlight peeking through your attic, it’s usually time for a full roof replacement. In Michigan, where harsh winters and temperature swings take their toll, waiting too long can make the damage worse. According to GAF, these symptoms indicate that a new roof will better protect your home than ongoing patchwork repairs.
2. How long does an asphalt shingle roof typically last in Michigan?
Under normal conditions, asphalt shingle roofs last about 20–30 years. However, Michigan’s freeze-thaw cycles, heavy snow, and moisture can shorten that lifespan. If your roof is nearing 20 years old, it’s smart to schedule an inspection.
3. What brands and warranties should I look for when replacing my roof?
Two of the most trusted roofing brands in the U.S. are GAF and CertainTeed. Both offer multi-layer roofing systems designed for durability and backed by strong manufacturer warranties. The key is hiring a factory-certified contractor, like Herbert Roofing, because certification allows you to qualify for enhanced system warranties that cover not just the materials, but also the workmanship. GAF recommends registering your new roof to ensure the warranty remains active.
4. Can I finance a roof replacement, and what should I budget for?
Yes — most local roofing companies, including Herbert Roofing, offer roof financing options or can help you apply for a home-improvement loan. This makes it easier to spread out payments rather than paying the full amount up front. The average asphalt shingle roof replacement in the U.S. was around $14,959 in 2023 (according to GAF data), but your exact cost will depend on your roof size, materials, and design complexity. A certified contractor can help you customize a quote that fits both your budget and your long-term home goals.
5. What should I expect on installation day, and how can I prepare?
Roof replacement day can be busy, but it’s a smooth process when you plan. The crew will start by tearing off the old shingles and inspecting the deck for damage. Then they’ll install underlayment, flashing, and ice-dam barriers, followed by your new shingles. Before the team arrives, move vehicles out of the driveway, cover or move outdoor items, and protect landscaping from debris. A reputable roofer will handle cleanup, magnet sweep for nails, and a final inspection to ensure everything meets code.
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